Welcome to ALOR Brokerage & Chartering
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We are practical, experienced and highly passionate

For 35 years, it has been our job to ensure that you can buy or rent dream boats. We work in a transparent, direct and non-invasive way.

We turn your sailing dreams into a unique experience

AL.OR was born from the dream of Francesco Orso, who we can call the father of our company. Skipper of Gianni Agnelli’s historic sailing yacht “Agneta” and with a deep passion for the sea, having reached the Port of Santo Stefano, Orso decided to settle down for the sake of his wife, and, with his brother-in-law, Fabio Alocci, decided to start a new adventure. So, in 1989, AL.OR was born, a name derived from the initials of the two founders.

The focus of the business was the purchase and sale of boats, but also storage and mooring. The company’s growth soon boomed, thanks also to relationships with public figures and important agreements with companies such as Nautica Casarola, Riva’s only dealer for Italy, and the acquisition of other prestigious brands such as Apreamare and Itama. After the sad death of its founder, it was Francesca who took the reins of the company together with her uncle, adding a service that gave a further push forward, expanding the business into the foreign market: rental.

What we do is make you feel safe

We offer a full range of services to meet every need, from boat selection to after-sales support. We strive to create an unforgettable purchase experience through outstanding customer service and a wide range of boats.

We impress you with the utmost attention to detail

For us, hospitality means offering a quality experience from the first contact, putting our customers at ease and reassuring them. For them we become an anchor, a point of reference that never abandons them.

Ask us for more information

We advise you in a clear and transparent way on the best solution for you.